|Fashioned with the same boldness as the cigars Room 101 jewelry is the luxury lifestyle brand for those who demand quality with an edge. The now famous Matt Booth started this venture in 2003. His obsession and love of custom jewelry inspired him to design his own brand. This inspiration began while deployed in the Far East as a U.S. Marine. Matt was enchanted with the rich culture he found there. The fusion of Asian arts coupled with the many months he spent soaking up the glamour and glitz on the Sunset Strip give Room 101 Jewelry its distinctive style and flair. Every Room101 design is attentively crafted and bench made in Mattâ€™s Los Angeles studios.