|Bling in the New Year… every night Pop the champagne and make a resolution to look radiant all year long with our DiamondAura Countdown Collection! Every country has its own traditions for ringing in the New Year. In China, they shoot off fireworks. The Swiss beat drums. The Spanish eat 12 grapes at midnight, while the Dutch prefer donuts. In America, we get dressed up and dance the old year away. New Year’s Eve is a dressed-to-the-nines night of bubbly and bling… and we found a way to make that effervescent elegance last all year long! The inspiration for our Countdown DiamondAura� Collection is the massive ball that drops in Times Square every year. After all, there’s no more American way to celebrate the holiday than packed shoulder to shoulder with a million strangers. And when it comes to sparkle, you can’t do much better than a 6-ton globe of finely crafted crystal. We’re fans of big-carat bling, but 12,000 pounds is a bit much, even for us. That’s why we’ve scaled it back a bit (but not too much) for the eye-catching jewelry in our Countdown Collection. Each piece showcases our exclusive, lab-created DiamondAura with a spectacular centerpiece surrounded by brilliant-cut rounds. The facets of every stone flash with bright white fire that contrasts beautifully against the warm, rose gold-finished sterling silver settings. This collection is the perfect complement to a bottle of fine champagne, a night sky full of fireworks and a soft, slow midnight kiss that leaves you weak in the knees. Why not make it a Happy New Year every night?